The Out of Home industry celebrates the labels that help people express their individuality and define their place in the world with the All Varieties campaign.
Running from June to July to coincide with Pride 2024, the campaign features new public artwork by renowned artist, Martin Firrell, and highlights the diversity of labels such as ‘they/them,’ ‘gay,’ ‘straight,’ ‘non-binary,’ and ‘trans.’
All Varieties embraces a wide range of identities, including gender non-conforming and experimental pronouns like ‘ze/zir,’ as well as historically significant labels like ‘femme’ and ‘dyke.’ Digital gallery notes, accessible online, offer background information and education on the evolution of these celebrated labels.
By publicly celebrating all varieties of identity, the campaign sends a powerful message of equality and solidarity from the UK to the international community.
Stephen Fry, UK comedian, actor, writer, and presenter, expressed his support for the initiative saying: “All Varieties is a wonderful thing at a time when the tide of justice is moving out, leaving our beach of fellowship, love, and solidarity all the more bare,”
The campaign also has the backing of notable figures such as Peter Tatchell, Joanne Harris, and Antonia Belcher OBE. Queer Britain, the UK’s first and only LGBT+ museum, is the museum partner for the campaign.
The imagery from all varieties will be displayed on digital screens across Clear Channel UK’s estate nationwide alongside other media owners. Through All Varieties, Clear Channel reinforces its position as a Platform for Good, championing diversity and inclusion while reinforcing the importance of acceptance and understanding across society.
